One of the secrets in business today is that you need a logo, or a name for your business if you can't afford a logo. Also, there are a...

In a previous post, I identified five potentially problematic issues with small, local or mid-size agencies. It would be silly to only...

Having spent over twenty years in marketing with the majority of that in a combination of national and local advertising agencies, I've...

We follow what interests us and tune out what doesn't. That's the reality. In a previous post I spoke about the type of content that...

Everyone hates digital ads, but how did it get this bad? This article explores the problem and evolution of annoying digital ads.

People will ignore your ads if at all possible. So make it hard for them to do that. That's the challenge with digital video in...

It's easy to get a bit freaked out these days. If you're a business owner and you've read any trade publication in the past five years,...

We all know it. We live with it. Mobile is here. And you already know it. No surprise: Those quaint little flip phones are a distant...

The most amazing revolution in advertising has been quietly evolving over the past decade. This revolution can easily be summarized in...

My teenager walks over to my computer and mocks me: “Why are you not blocking all of these ads?”. I sigh. I look at him and explain,...

I started my professional career working with small and local businesses in a medium-sized city. This experience not only proved to be...

“I’m confused” is the response I’ve heard too many times from intelligent, smart, successful business leaders whenever the terms "SEM" or...

Every business owner is deluged with information about how important it is to use digital media, and especially social media, in order...

Historically, it’s been an accepted reality that bigger, national chains have the power to out-market and out-perform local businesses. ...

When I started working with local advertisers I started to hear comments about perceived limits to their access to digital media that...

For nearly seventy years the classic media mix of television, radio, print, direct mail and outdoor reigned supreme as the primary...

Retargeting should be every advertiser’s favorite digital tactic. If you’re not familiar with retargeting, or only vaguely familiar with...